The Subtle Art of Creating and Presenting an Irresistible Offer
From the Desk of Gaurav Shah
(Founder, Optimize Your Funnel)
An Irresistible Offer
Make it so damn good and present it such that your target market cannot resist it.
But this is easier said than done.
And a wrong offer can result in an immeasurable wastage of time, effort, and money.
The first common mistake is an audience-offer mismatch.
Either you are calling out to the wrong market…one that is extremely difficult to crack…
Or if your offer is in alignment with the target audience, it is not presented or delivered in the correct manner.
In any market, and especially a tough one, isolating and calling out to lucrative audience subsets like “seniors”, “busy moms” or “working professionals” can often mean the difference between a hit and a miss.
The second important thing is the delivery mechanism like TSL, VSL, hybrid, long form, or short form.
Your choice of delivery mechanism depends on the level of audience awareness, and also the price-point.
And, if this is not spot on, you are probably leaving sales on the digital table.
I would also like to take a moment here to talk a bit about a much-mis-understood topic – sales page design.
I realize the importance of having on-point branding.
But, the design should be functional, and should encourage, not discourage the reader from consuming and digesting the information.
I worked with Frank Kern, one of the pioneers of internet marketing from 2017-2021. And his go-to design was typically simple yet elegant rather than fancy and over-the-top.
I also like to use irrefutable social proof and risk reversal in the form of BNPL (Buy Now Pay Later) schemes or money-back guarantees, if I can.
But, if you are running paid ads, and offering BNPL schemes, this means that you are probably losing money on the front end.
The solution?
A low-ticket product that is perfectly aligned with your high-ticket product.
I am talking about a $5-$10 front-end offer bolted with upsells and downsells to completely liquidate your marketing cost.
Recently, we set up a funnel for a client in the online poker coaching space that is earning a ROAS of 4 over a six-month time-frame.
The only problem?
The client was losing money on the front end making it difficult to scale marketing spend.
Which is why we built a $10 front-end offer that would let us scale the business more rapidly.
Here’s what one of our clients has to say about us:
“Gaurav has been an important part of our team for many years. He’s been instrumental in helping us improve everything from our CRM systems to important landing pages on our website. In particular, he led the effort to revamp our “Become a Member” long form landing page as well as a long form sales page for one of our higher ticket training events. He does a fantastic job of digging into the research and incorporating his findings into the assets he produces. Highly recommend Gaurav.”
~Rob
[Revenue Chart]
The reason our methods and strategies work so well is because they have been honed to perfection over the past 7 years after learning from some of the best names in the business…
Our Methods are…
PROVEN, Consistent, and Risk-Free
PROVEN (300+ businesses have used our marketing methods and strategies to fast-track their success. We specialize in helping online coaching companies and consultants)
Consistent (Like in most things, when it comes to marketing, consistency beats intensity. Our consistent and focused approach will have a transformational impact on your business)
Risk-Free (If you are tired of marketing that is costing you money instead of earning you money, you got to get on a call with us to see if you qualify for revenue sharing. IF you qualify, it is a 100% Risk-FREE Way to Scaling Your business)
If you found this interesting, you got to listen to what I am about to say next…
Here’s What Happens on the Call…
We first SHUT UP and Listen…
- What are your long-term goals?
- And what’s stopping you from getting there?
- What have been your biggest successes and failures so far?
We discuss all this and more on the call…
We want to learn everything there is to know so that we can share with you our initial assessment of your business…
Because we are extremely skilled in analyzing online businesses, it is possible
that we may be able to identify some significant funnel bottlenecks on the call itself…
But more importantly, by the end of the call, we will let you know whether or not we can help you out…
It’s pretty straightforward really. In case we feel that we are not a good fit, we will not accept you as a client…
But, in case, we feel that there is a high probability that We WILL be able to help you, we might offer…
A 100% RISK-FREE, No-Brainer Way to Growing and Scaling your Online Business
We know how frustrating it is to sink hundreds of thousands of dollars into your marketing, and not see the results…
That is WHY we might offer a revenue-sharing arrangement to qualified businesses, in case they wish to go that route…
So, Is Revenue Sharing A Good Option For You?
It depends…
If you are more comfortable working with an agency that has SKIN IN THE GAME.
And would prefer to see proof of success before paying, Revenue sharing might be an excellent long-term option for you…
(remember – you giving away a % of revenues that you did not have in the first place)
However, if you prefer us working on a traditional fixed fee/retainer model, we are game too…
Having said that, your online business may qualify for a revenue-sharing arrangement IF any (or all) of the following are true:-
You are in the coaching/consulting space
You are generating at least $20K/mo from your online business (its okay if you are generating zero from email)
You have accumulated significant social proof over time
You have a high-ranking website (DA>30)
You have a large following on social
You are patient and willing to invest in the long-term success of your business
“Gaurav does a fantastic job of digging into the research and incorporating his findings into the assets he produces.”